14 Websites To Earn Money Online as a Freelance Writer

By Uzma Asghar

In the global era, everyone is busy. We all hardly find any time for our families or even for our own selves. In this epoch of technology home based jobs can save a lot of time for us. Starting career as a freelance writing is a golden opportunity. There are a lot of websites that can help you start your career as a freelancer.

Some of these websites are listed below.

ContentBLVD

This website connects the people who work as writers and the people who need writers. When you are accepted, you will be given assignments according to the type of project or clients you choose.

Helium

Helium is a platform that encourages writers to contribute their writings based on chosen topics. It allows you to write about the topics you like as well as based on assignments given by the clients.

Helium also pays you considering the amount of traffic you bring to their site. It also uses your articles to be sold to clients who need content for their websites.

Triond

This website is also a writing community, through which freelancers can earn as well as make their work recognized.

Tronod doesn’t only posts your writings but other visual and audio aids like pictures and videos are also allowed. This gets your work noticed. It is then posted on the relevant websites, depending on the topics you write on.

You can earn through advertisements based earnings.

Epinions

This website would demand you to write reviews about different products. The customers usually read the reviews about a product before purchasing it. You can earn, depending on the number of purchases the product gets based upon your writing.

Yahoo! Contributor Network

Regular tasks are being offered, when you sign up and write for this website. The content is then posted on other yahoo networks like mail, news, sports and health. Payment for each of these writings ranges from $2 to $15.

Digital journal

This website requires the freelancers to write, debate and blog about any latest news or blog. The more you blog and contribute, the more you will be paid.

Blogging.Org

This website earns you money if your article gets chosen. Writings are both sold and purchased on this site.

Constantcontent

If you are looking forth to build your portfolio, constant content gives you a valuable chance. This website sells your content to specific clients. Writing more often will bring projects from various clients.

Bukisa

The initial writers, who want to earn can freely sign up on this website. It allows you to write on the topics you have temptation and knowledge in. it not only gives you a sense of well being but also leads to tangible incentive.

Articleteller

This website also invites clients and provides them writers for different projects. Meeting deadlines and writing up to the mark is the basic requirement for earning. It allows you to build a network as a freelancer.

Zujava

This website covers a wide variety of categories to write on. They refer their articles as leaves. Connecting to other buying networks like Amazon, your writing can lead to various purchases of a product which earns you money.

SponsoredReviews

You have to make your profile and sign up for earning through this website. The advertisers will visit your blog and will contact you if they will be interested.

Wikio-experts

This website brings money for all those who are good at article writing. You get immediate pay for the article you write, if it is accepted. You get around 15 Euros for the article you write of 200 to 400 words.

Squido

The article publishing site, names its published page as lens. It is a network building site. You can write like the way you write with your own website and can earn by connecting to Amazon for their product sold or Google Ad sense.

Uzma, the author of this list, is blogger and freelance SEO consultant. She has a blog on How To Earn Money Online. Here’s her blog: Howtoearndollar.com or you can join here on G+Email

Populer Blog Topics

The thought of becoming an entrepreneur and building your own empire in no time was a dream few years back, but with online money making opportunities today, it is all possible. The urge to start a blog and becoming rich and popular at the same time is increasing day by day, resulting in producing thousands of Newbie Bloggers each week. However, it greatly disappoints them when soon they realize that their blog would hardly generate any revenue for them, forcing them to leave this domain to earn money.

It’s important to figure out about the most productive niches that generate maximum revenue, even before planning to start a blog. What happens for example is, a person might be a good painter and plans to share his painting techniques and his creations on his blog. The idea is appreciable if we talk in terms of talent, but such a blog would hardly attract any traffic. The reason behind this is, the global change is making lives busy where people do not have time to read about your skills, but are in search of fulfilling their own thirst.

Many of our readers have been complaining since a long time that their blogs are not paying them anything, so here is something they need to check about their blogs.

If you are looking forward to high profits in return of easy blogging, you must first know which niche to choose as your blog topic.

10.Health

As the world going online, people are now interested to find solutions for their health related matters online. This blogging niche enjoys an open traffic where there are no barriers of culture, state or society. A person from Pakistan would be equally interested to know about the remedy for losing his weight as a person from USA. If you have a command on medicine and fitness related issues and think you have the potentials to provide people worth-reading and then worth-following tips regarding fitness and Health, then you will see a huge traffic following your blog in no time.

9.Fashion

Health and fitness blogs are mostly visited only by those who are either going through some disease or are way to curious to learn tips for their fitness. But above health blogs, comes Fashion. Knowing about health is need but learning all about fashion is addiction. If you have got that glamorous side of yours and enjoy learning and sharing about Fashion trends leading the society, you can really earn huge money with it. People all over the world find internet as the most easiest access to know about fashion and follow it.

8.Relationships

Recent statistics have shown that 90% of the people have an emotional part in their personalities that leaves an effect on the entire life per fifteen hours a day as an average. People find internet as the most secure way to improve their relationships, believing in the idea of self-aiding learning online about professional working relationships, love relationships and getting advises from people around the globe. According to the latest reveals, blogs with this domain enjoy huge traffic.

7.Finance

Man’s love for Money will last till the end of this world. This common nature of people to learn ways to double their money forces them to search about such methods. Blogs having a domain related to ways of improving their finances and helping them setting up their own business, telling ways to manage their money always appeal them, further generating good traffic for a blog.

6. Question and Answer Blogs

Let us go back to school to make the concept clear. Which teacher you preferred to visit the most in times of need, the one who always had a solution for your problems or the one who used to tell you to “come later”? We all have same views about it I hope. Similarly, starting a blog with a niche of active question and answer session will soon generate considerable revenue for you. People look forward to places where they can be listened and can get their queries been answered. Just like answer.com, you can start a question and answer blog and make real dollars with it!

5. Celebrities

The easiest- yet the most interesting niche to adopt in a blogging career is undoubtedly to start writing reviews, updates, latest photos and everything associated with them, is the celebrities. The best part about this domain is, all you need to have as your qualifications to rule is your interest in entertainment world

4. Buy and sell

Online shopping has taken up the physical market with a great pace. Now you choose all what you want to buy from your living room and get it delivered at your doorsteps. If you have the ability to work like a middle man, establishing a forum similar to olx.com, you can attract bulk of visitors each day.

3. Social Media

This post will be too less to describe the power of social media at this time of life where one might not have a bank account but must be having three or four accounts on different social networking websites. Due to the huge number of Social media users, the sites that write about every single happening on Social media get the most of the benefit. Take an example ofMashable.com. What do you think is the reason for the success of this site? It can’t be uniqueness, there are much better unique sites available than it, it can’t also be a good grammar, as even I have been noticing grammatical mistakes in the posts plenty of times. Then what makes it a hit? It’s the domain of the blog! People want to know each and everything about their social media. Therefore, picking this niche to start a blog is one of the best choices available among the most productive niches.

2. Technology

Techcrunch.com has been making Millions of Dollars each year by simply cashing its niche. In this Hi-tech world, staying up to date with the latest technology been revealed in the market is mandatory. Moreover, the biggest benefit of choosing this niche as your blogging topic is , when a new gadget/device is launched in to the market, it automatically creates a hype, big enough to bring visitors to your blog to know more about it. This happens every time-little too often, ensuring a continuous inflow of money.

1. Blogging Tips

Blogging has recently become too popular even in the developing countries. The best sources to learn for the new bloggers are the blogs themselves. Just like MBT, blogs having a domain of sharing tips and tricks, making blogging easy with tutorials and everything related to blogging world are earning considerably large at this time. However, such domains require you to have the capability and knowledge about web designing and web development so that whatever content you share, it gains reliability for you from your readers.

The decisions you take on initial stages while starting a business, decides the future of it, therefore always play it safe and think about your potentials and pick the domain that goes most smooth with it.

All the best

Make money in Pakistan

There are many people who are making handsome money using online marketing methods, not in thousands dollars ($), but many people in USA are making millions per month via these methods. So I would like to share few such methods with you, which can be very useful for you.
How to Get Start making money?
First thing, how to get started? This is very basic question that every body will ask. First thing is you need to understand how will you make money online from home.
There are a number of ways to do that.

Start a Blog
Become an Affiliate
Start an Online Forum
Online data entry, marketing
Provide any service to people via website
Sell your products online to people - online shopping (ecommerce)
Build a website that has informative articles regarding issues in the society.
Participate in other legal Earn Money Online Programmes, never participate in any illegal program

The idea of online money making is attractive to many because of the benefits it offers. Primarily, because of two main motivational factors:
First, the lucrative potential of the internet, as one can earn in dollars.
Second, the personal freedom that comes, becuase you can work from any where, no geographical limitations. Whether you live in a village, city or far from area. Even there is no fixed schedule you have to follow, you can work anytime at your convience.

One does not need to suffer through monotonous day jobs which offer poor returns for the time invested.
Indeed, why make $7 to 10 an hour selling coffee behind a counter when you can easily earn the same amount by spending 10 minutes to write an article on your blog?
Even if you are not looking to work full-time at home, the internet offers a viable source of money which can help to supplement your regular income.
Cataloging the different ways to Make Money Online
If you perform a basic search on Google, it will reveal many ways to make money online and most of the websites listed in the search results pages seem to focus on the same methods of earning money.
I thought it will be a good idea to categorize and compile a list of the online money making methods available so that future visitors will have a reference point which provides them with all information they need.
This list uses a rather broad categorization, which I believe covers most of the ways to make money online. More methods and examples of how to make money online are added regularly to our list.
<strong>1. Set up a Blog or Website for Profit </strong>
One of the best ways to earn money online is to create a website or blog which allows you to earn money from the display of advertisements or the sale of products and services.
There are many different types of money making blogs which will help you to make money and you will need to pick a model that suits your interests, schedule and skill levels. A simple no frills blog will allow you to easily pull in at least several hundred dollars in a month through the use of paid blogging websites alone.
For more information, check out webdevelopmentseo's and forumpakistan's archive of articles on how to make money blogging. Apart from blogs, other websites can easily help you to generate passive income as well. These can range from e-commerce websites, social communities and information portals to basic article pages for affiliate programs.
<strong>2. Learn about Affiliate Marketing and Art of Selling </strong>
This involves promoting a specific product or service and earning commissions whenever the referred user makes a purchase based on your recommendations.
Affiliate marketing is a big and profitable industry that covers a wide spectrum of topics and fields. If you have got an interest in fitness, you can make money promoting fitness videos or courses e.g. videos to loss your weight. In fashion wear, you can earn commissions by recommending friends to clothing or t-shirt of companies which are offering affiliate programs.
The amount of money you make depends on what you are selling. If done correctly, affiliate marketing is one of the most powerful ways to make money from the web. Advertisements.pk, Amazon, commission junction and Click Bank are few biggest affiliate market places that you can use if you are branching out into affiliate marketing.
<strong>3. Start an Online Business / Website </strong>
Starting your own online business or company allows you to make money off the provision of specific services or products you may have. Some examples of popular online trades include web design, web hosting, online shop to sell your products, copywriting and internet marketing.
It is not difficult to start a business. It is all about hiring the right people or having enough knowledge and connections within a specific industry. You should do some in depth research before you decide to settle on a specific niche for your business. webdevelopmentseo.com is the most reliable company to develope your online business website at very reasonable prices, they also do optimization for your website / online business.
<strong>4. Try Out Domaining and the Online Real Estate Trade</strong>
This is the business to purchas, sell, develope and making money from domain names. A domainer purchases many domain names and sells these to interested buyers. This is similar to real estate investing offline and domainers also make money by developing websites and reselling it to a buyer.
This practice is known as site flipping and can make you a tidy sum of money if you know how to build an attractive and profitable website. For a rough estimate of how much money you can earn from site flipping, check out the SitePoint Marketplace to browse through the collection of websites for sale.
<strong>5. Participate in Surveys </strong>
There are hundreds of websites out there which you pay you to do surveys, sign up for trial subscriptions, online data entry. Websites that pay you to complete offers are worth examining because they usually include affiliate programs with recurring commissions to be earned.
The benefit of get paid to websites is that you do not need to have your own website or any personal skills at all. The downside is that there are a lot of get-paid-to scams around and finding websites that are legitimate can be fairly difficult.
There are also many social media websites out there that will pay you to participate in their community. This collection of social media websites usually operate via a revenue-sharing system, which allows you to earn a share of the overall ad revenue. How much you earn depends on how much your submitted article, video etc.

Why Blogging

For the past two months, I've desired for just one thing, "free time"! Yeah, you got it right, I have been giving my exams but finally, they have ended. Now I'm staring at the the plenty of free time I've got and and wondering why, in the first place, I ever wanted it? I slept, read, watched movies, did shopping and everything I wanted to do but still have a lot of free time in reserve. May be this is the only thing that is "free" and in excess these days.

I would stop boring you now and come to the point straight and that is, why do I blog? and the answer is, "I don't know!". When I was a student, I used to write poems and my friends suggested I should write on a broader platform but being an introvert, I discarded the suggestion. But today, when I have nothing else to do, I decided to try my luck here i.e The Blogosphere. Talking about myself won't be a great idea so I would rather stick to the topic i.e. "Why PEOPLE blog?" The reasons, in my view, are few and simple which are as follows:
<strong>1. They are bored and jobless (?)</strong>

Yeah, there are some people like me who blog just because they have nothing else to do ;)
<strong>2. They want to be heard</strong>

This,in my view,is the basic idea behind blogging. A part of us humans have always wanted to be heard when our emotions and fears go unnoticed by the fast moving world around us. We look for a way to gain attention from these so-called busy people in a way which suits them. A small appreciation to our work satisfies us a great deal and there's a feeling that we really exist.

<strong>3. Socializing experience</strong>

Another advantage of blogging and online interaction is broadening of vision and making new contacts at the cost of 1k per month ( :P ) I've spent around 3-4 years writing on different forums and meeting people from all walks of life and beliefs and for me its been a great learning experience.

<strong>4. Bloggers are learners</strong>

No blogger would ever want any information shared on his/her blog to be challenged by a reader so bloggers are always careful while mentioning even trivial information and do a lot of research on a subject before writing about it. As a result, their knowledge increases with time and gives them another reason to get addicted to the idea of blogging.

Ps: you can show off your knowledge in front of friends and earn some wow's too ;)

<strong>5. Means of earning money</strong>

Once you've become a successful blogger,you have a very high likelihood of making good money which is the basic necessity of every human being. The best thing about earning money through this medium is that there is no age limit.You can earn at an age of 12 years and keep earning even if you're 70. So, all those people out there who have words waiting to be said, its time to speak your heart out in this cyber world even if you're just another common person like me.

Blog Creation of Blog

There are many people who still do not understand what a blog is or why is blogging so much expanding in the cyberspace. I feel all these people deserve the right to know what a Blog is and how can a Blog be created along with some other similar questions. So for those who just heard of a Blog from their friends, media or any other source, here is a short and precise illustrative tutorial to help you find answers to four important questions in most people’s mind
Which are,
<strong>
What is a Blog?
How do I create a Blog?
What is the advantage of blogging?
What is Blogger or Wordpress?</strong>
Now here comes some useful answers for each demanded question

<strong>What is a Blog?</strong>
A blog is nothing but an Online Notebook Diary. What do we write in a notebook diary? Of course stuff that we like and things that we feel important to be recorded and shared with our friends and family. A notebook diary can be based on any topic that you like for example you can write on your  hobbies, activities, poems, songs, tutorials, pets, home and family, your personal thoughts etc. People will read your Online Notebook Diary on daily basis and will leave you a comment, suggestion or feedback.

If you write about your personal experiences in a notebook made up of papers, then your writings will reach only limited people around you but with an online diary like a Blog you speak to the world!

So in short a blog is your Personal website where you write and share things you like with millions of people out there who are eager to read what is cooking in your mind!

<strong>How do I create a Blog?</strong>

Creating a blog is absolutely free. There are many quality Blogging hosting services that you can choose to create a blog but the best among them is Blogger. I have created this blog with Blogger without even paying a penny! Want to know how? Watch this video to know how to create a blog in less than Five minutes!
<strong>What is the advantage of blogging?</strong>

You pay nothing Instead you Earn in $$ !! You earn by displaying advertisements on your Blog. People are earning from $100 to $100,000 monthly! I am not kidding an example is shoemoney.com and problogger.net

Plus you will make new friends in the Blogosphere and you earn respect in the eyes of thousands of people. You can become a celebrity! But all this with a little hard work and great patience.

And the best advantage which I have experienced is that you learn every second online! Your internet and computer skills will improve to an extreme edge and this is what the coming era demands from you. Every second on blogging is undoubtedly a new experience! I have learnt HMTL, CSS, XML and a bit of JavaScript without taking any classes. I learnt them all within a year of my blogging career and today I am able to design a quality blogger template in less than three hours MashAllah!
<strong>What is Blogger or Wordpress?</strong>

These are the major blogging platforms which help you create a free Blog.  But if you are confused which one to start with then go for Blogger. It has many features which wordpress doesn’t have and the best part is that Blogger allows you to customize your template in any way you like by editing the CSS style sheet! So what are you looking? Start blogging now and build up a new cyber life. Best of luck!

Google Webmaster Guidelines

<strong>Google Webmaster Guidelines </strong>

Following these guidelines will help Google find, index, and rank your site.
Even if you choose not to implement any of these suggestions, we strongly encourage you to pay
very close attention to the "Quality Guidelines," which outline some of the illicit practices that may
lead to a site being removed entirely from the Google index or otherwise penalized.
<strong>When your site is ready:</strong>
• Submit a XML Sitemap. Google uses your Sitemap to learn about the structure of your
site and to increase our coverage of your webpages.
• Make sure all the sites that should know about your pages are aware your site is online.
<strong>Design and content guidelines</strong>
• Make a site with a clear hierarchy and text links. Every page should be reachable from at
least one static text link.
• Offer a site map to your users with links that point to the important parts of your site. If the
site map has an extremely large number of links, you may want to break the site map into
multiple pages.
• Keep the links on a given page to a reasonable number.
• Create a useful, information-rich site, and write pages that clearly and accurately
describe your content.
• Think about the words users would type to find your pages, and make sure that your site
actually includes those words within it.
• Try to use text instead of images to display important names, content, or links. The
Google crawler doesn't recognize text contained in images. If you must use images for
textual content, consider using the "ALT" attribute to include a few words of descriptive
text.
• Make sure that your <title> elements and ALT attributes are descriptive and accurate.
• Check for broken links and correct HTML. • If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware
that not every search engine spider crawls dynamic pages as well as static pages. It
helps to keep the parameters short and the number of them few.
• Review our image guidelines for best practices on publishing images.
<strong>Technical Guidelines</strong>
• Use a text browser such as Lynx to examine your site, because most search engine
spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies,
session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text
browser, then search engine spiders may have trouble crawling your site.
• Allow search bots to crawl your sites without session IDs or arguments that track their
path through the site. These techniques are useful for tracking individual user behavior,
but the access pattern of bots is entirely different. Using these techniques may result in
incomplete indexing of your site, as bots may not be able to eliminate URLs that look
different but actually point to the same page.
• Make sure your web server supports the If-Modified-Since HTTP header. This feature
allows your web server to tell Google whether your content has changed since we last
crawled your site. Supporting this feature saves you bandwidth and overhead.
• Make use of the robots.txt file on your web server. This file tells crawlers which
directories can or cannot be crawled. Make sure it's current for your site so that you don't
accidentally block the Googlebot crawler.
• If your company buys a content management system, make sure that the system creates
pages and links that search engines can crawl.
• Use robots.txt to prevent crawling of search results pages or other auto-generated pages
that don't add much value for users coming from search engines.
• Test your site to make sure that it appears correctly in different browsers.
• Monitor your site's performance and optimize load times. Google's goal is to provide
users with the most relevant results and a great user experience. Fast sites increase user
satisfaction and improve the overall quality of the web (especially for those users with
slow Internet connections), and we hope that as webmasters improve their sites, the
overall speed of the web will improve. Quality Guidelines
These quality guidelines cover the most common forms of deceptive or manipulative
behavior, but Google may respond negatively to other misleading practices not listed
here (e.g. tricking users by registering misspellings of well-known websites). It's not safe
to assume that just because a specific deceptive technique isn't included on this page,
Google approves of it. Webmasters who spend their energies upholding the spirit of the
basic principles will provide a much better user experience and subsequently enjoy better
ranking than those who spend their time looking for loopholes they can exploit.
Quality guidelines - basic principles
• Make pages primarily for users, not for search engines. Don't deceive your users or
present different content to search engines than you display to users, which is commonly
referred to as "cloaking."
• Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether
you'd feel comfortable explaining what you've done to a website that competes with you.
Another useful test is to ask, "Does this help my users? Would I do this if search engines
didn't exist?"
• Don't participate in link schemes designed to increase your site's ranking or PageRank.
In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your
own ranking may be affected adversely by those links.
Link schemes:
Your site's ranking in Google search results is partly based on analysis of those sites that
link to you. The quantity, quality, and relevance of links count towards your rating. The
sites that link to you can provide context about the subject matter of your site, and can
indicate its quality and popularity. However, some webmasters engage in link exchange
schemes and build partner pages exclusively for the sake of cross-linking, disregarding
the quality of the links, the sources, and the long-term impact it will have on their sites.
This is in violation of Google's webmaster guidelines and can negatively impact your
site's ranking in search results. Examples of link schemes can include:
• Links intended to manipulate PageRank
• Links to web spammers or bad neighborhoods on the web
• Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link
to you.")
• Buying or selling links that pass PageRank
The best way to get other sites to create relevant links to yours is to create unique,
relevant content that can quickly gain popularity in the Internet community. The more
useful content you have, the greater the chances someone else will find that content
valuable to their readers and link to it. Before making any single decision, you should ask
yourself the question: Is this going to be beneficial for my page's visitors?
It is not only the number of links you have pointing to your site that matters, but also the
quality and relevance of those links. Creating good content pays off: Links are usually
editorial votes given by choice, and the buzzing blogger community can be an excellent
place to generate interest. • Don't use unauthorized computer programs to submit pages, check rankings, etc. Such
programs consume computing resources and violate our Terms of Service. Google does
not recommend the use of products such as WebPosition Gold™ that send automatic or
programmatic queries to Google.
<strong>Quality guidelines </strong>- specific guidelines
• Avoid hidden text or hidden links.
• Don't use cloaking or sneaky redirects.
• Don't send automated queries to Google.
• Don't load pages with irrelevant keywords.
• Don't create multiple pages, sub domains, or domains with substantially duplicate
content.
• Don't create pages with malicious behavior, such as phishing or installing viruses, trojans,
or other badware.
• Avoid "doorway" pages created just for search engines, or other "cookie cutter"
approaches such as affiliate programs with little or no original content.
• If your site participates in an affiliate program, make sure that your site adds
value. Provide unique and relevant content that gives users a reason to visit your site
first.
If you determine that your site doesn't meet these guidelines, you can modify your site so that it
does and then submit your site for reconsideration.

Three Key Steps in Writing Better Title and Description Tags

<strong>1. Title Tags</strong>
Title tags are critical because search engines not only use them when deciding what a web page is about, but they also appear in search results as the first line "Title" of your listing.

Think of title tags more as a "Title Keyword Tag" and include keywords that users would likely search for to find the content on that page. Keep them short and sweet. They are the first thing people searching for your site will see, and can never be more than Google's limit of 69 characters, including spaces. Your Title tag should look this in the HTML code of your page: <title>Title of Your Page</title>. It should be placed in the top <head> section of the page.

<strong>2. Meta Description Tags</strong>
Description tags will often be the text search engines choose to display in their search results page, and can have a big impact your search traffic.

It's simply a short description of the content or topic of a webpage placed in that page's HTML code. Your Meta Description tag should look this in the HTML code of your page: <meta name="Description" content="Your informative description here">. It should be placed in the top <head> section of the page.

Google's guidelines for writing good Meta Description tags:

Use unique description tags for each different page on your website.
Show facts about the content of the page not included in the page's title tag.
Make the it easy to read and informative. Use 2 or 3 keywords relevant to the page, but Do Not stuff it with keywords.
Keep your description tag under 200 characters.
<strong>3. Use Your Keywords</strong>
The keywords used in your title and description tells your targeted audience this page is what they are looking for. Users searching for particular words will naturally first examine page titles, but if they still cannot determine which site best addresses their needs, they then turn to the most relevant page descriptions. By placing 1 to 3 keywords into both your title and description (which will appear in bold in the description tag if they match the search term), you're assuring search users that your site isn't in their results by mistake, but because it's what they are searching for. You should always write them, and the page they are on, with 1 to 3 very specific keywords or key phrases that are also used within the content of that page.

The title and description tags should always be specific to the page they are on and contain key words or phrases also found in the page heading, and the first one or two paragraphs of that page. Google compares words and phrases in your title tag and description tag with page content to be sure they are "relevant." It will ignore your tags if they are not. Write with flair, but be accurate. Your primary goal is to write something that will entice people to click on your listing in Google.